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Merrydown

Merrydown is a supplier of premium brands of cider and adult soft drinks. Its principal brands are Merrydown Vintage and Shloer

Merrydown; now a brand management company

  • Merrydown’s pre-tax profits to March 2004 were up 26%, eps 33% and the dividend 29%
  • The company’s transformation into a brand management business will be completed by the sale of its Horam production site.
  • The closure will result in a net cash inflow of £3.75m, after  costs of restructuring and write-offs.
  • Results for the year to March 2004 showed further strong growth in the two major brands. Shloer alone has trebled the volume and value of its sales over the last four financial years.

Publication Date:
September 29 2004

Merrydown July 2003

  • While cider remained profitable and generated cash, Merrydown is more than ever about the Shloer brand.
  • Shloer’s turnover grew by 23%, making a near threefold increase over five years. Since first identified separately in 1999/2000, its share of  Merrydown’s turnover has risen from 37% to 69%.
  • Over the same period, cider sales have suffered a steady decline averaging 10% p.a.

Publication Date:
June 30 2003

Merrydown improves brand image

  • Merrydown has transformed itself from a production based business into a consumer brand led one. The future of Merrydown is the adult soft drink brand Shloer and, in due course, similar brands in adult soft drinks or other high growth niche markets. Cider will be a profitable, but non-core adjunct to this. 
  • Turnover growth of 34% in Shloer continued to drive the group in the year to March 2002. Meanwhile, the cider market declined pulling Merrydown’s sales with it; however, profitability of the cider division was maintained.

Publication Date:
August 22 2002